As rumors predicted, Apple Inc. came out with two new iPhones this past week, a 5S and 5C model. The 5S is newly formed with a first of its kind 64-bit hard drive. This expanded memory allows users to access more videos and images than ever before. It has a new operating system to match, a fingerprint identity sensor, and an even more impressive camera than that of its previous models. It is available in three colors: silver, grey, and gold. The 5C features a colorful exterior and it is half the cost of the 5S model because it is made out of plastic. It will be available in green, blue, yellow, pink, and white. Both phones have LTE wireless capability and run on Apple’s new iOS 7 system.
These new products are helping to expand Apple’s customer base in two directions. The 5S is geared for those searching for the best in technology to assist with their business needs. The 5C has characteristics that younger generations are attracted to. It provides basic tools to help them network while also allowing them to express their personal style with the new options for exterior color. Both devices showcase Apple’s interest in expanding their market by allowing smartphones to be accessible to everyone.